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If your site is one of those websites where only a few pages seem to be indexed by the search engines, this article is for you. It describes how you can provide the major search engines with a list of the all the pages on your website, thus allowing them to learn of the existence of pages which they may have missed in the past.
How do you Find Out which Pages of your Website is Indexed?
How do you know which pages of your site has been indexed by a search engine and which not? One way is to use “site:domain-name” to search for your site. This works with Google, Yahoo and Microsoft Live, although not with Ask.
For example, if your domain is example.com, type “site:example.com” (without the quotes) into the search field of the search engine. From the results list, you should be able to see all the pages which the search engine knows about. If you find that a page from your site is not listed, and you have not intentionally blocked it using robots.txt or a meta tag, then perhaps that search engine does not know about that page or has been unable to access it.
Video Tutroial which Pages of your Website
Steps to Getting the Search Engine to Discover and Index Your Whole Site
Here’s what to do, when you discover that there are pages not indexed by the search engine.
Check Whether Search Engines are Blocked from that Page
The first thing to do is to check your robots.txt file, and make sure it complies with the rules of a robots.txt file. Many webmasters, new and old, unintentionally block a search engine from a part of their site by having errors in their robots.txt file.
Another thing you might want to do is to make sure that your web page does not have a meta tag that prevents a robot from indexing a particular page. This may occur if you have ever put a meta “noindex” tag on the page, and later wanted it indexed but forgot to remove it.
Create a File Using the Sitemap Protocol
The major search engines, Google, Yahoo, Live and Ask, all support something known as a Sitemap file. This is not the “Site Map” that you see on many websites, including thesitewizard.com. My Site Map and others like it are primarily designed to help human beings find specific pages on the website. The sitemap file that uses the Sitemap protocol is, instead, designed for search engines, and is not at all human-friendly.
Sitemaps have to adhere to a particular format. The detailed specifications for this can be found at the sitemaps.org website. It is not necessary to use every aspect of the specification to create a site map if all you want is to make sure the search engines locate all your web pages. Details on how to create your own sitemap will be given later in this article.
Modify Your Robots.txt File for Sitemaps Auto-Discovery
As a result of the sitemap protocol, an extension to the robots.txt file has been agreed by the search engines. Once you have finished creating the sitemap file and uploaded it to your website, modify your robots.txt file to include the following line:
You should change the web address (“URL”) given to the actual location of your sitemap file. For example, change “www.example.com” to your domain name and “name-of-sitemap-file.xml” to the name that you have given your sitemap file.
If you don’t have a robots.txt file, please see my article onrobots.txt for more information on how to create one. The article can be found at http://www.thesitewizard.com/archive/robotstxt.shtml
The search engines that visit your site will automatically look into your robots.txt file before spidering your site. When they read the file, they will see the sitemap file listed and load it for more information. This will enable them to discover the pages that they have missed in the past. In turn, this will hopefully send them to index those files.
How to Create a Sitemap File
A sitemap file that follows the Sitemap Protocol is just a straightforward ASCII text file. You can create it using any ordinary ASCII text editor. If you use Windows, Notepad (found in the Accessories folder of your Start menu) can be used. Do not use a word processor like Microsoft Office or Word.
By way of example, take a look at the following .
You will notice that a sitemap file begins with the text
Those portions of the sitemap file are invariant. All sitemaps have to begin and end this way, so you can simply copy them from my example to your own file.
Next, notice that every page on the website (that you want indexed in the search engine) is listed in the sitemap, using the following format:
<url><loc>http://www.example.com/</loc></url>
where http://www.example.com/ should be replaced by the URL of the page you want indexed. In other words, if you want to add a page, say, http://www.example.com/sing-praises-for-thesitewizard.com.html to your website, just put the web address for that page between <url><loc> and </loc></url>, and place the entire line inside the section demarcated by <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″> and </urlset>.
To make your job simpler, just copy the entire example sitemap that I gave in the example above, replace all the example URLs with your own page addresses, add any more that you like, and you’re done.
Save the file under any name you like. Most people save it with a “.xml” file extension. If you don’t have any particular preference, call it “sitemap.xml”. If you use Notepad instead of a decent text editor, you should note the tips I gave in my article on how to save a file without the .txt extension in Notepad, otherwise you will encounter other problems.
Remember to update your robots.txt file as mentioned earlier to include the URL of your sitemap file, so that the search engines can learn of the existence of the file.
Note: a sitemap file cannot have more than 50,000 URLs (web addresses) nor be bigger than 10 MB. If yours is bigger than that, you’ll have to create multiple sitemap files. Please see the Sitemaps site on how this can be done.
Conclusion: Dealing with Missing Pages in the Search Engine’s Index
If you have pages on your website that seem to be omitted from the search engine indices, following the tips in this article will help you make sure that the search engines learn of all the pages on your web site. Of course, whether they actually go about spidering and listing them is another matter. However, with the sitemap file, you can at least know that they are aware of all the available pages on your site.
In case you skipped it, Search engines is now a credentialed company of Respected Individual for the administration. This implies that the NSTIC, or Nationwide Technique for Respected Individual in The net, structure now has authorities acknowledged and accredited personality suppliers.
But who are these suppliers exactly, what is the NSTIC and how does this impact the customers in concerns of comfort, comfort or even SEO? Below is a video that allows easily describes what this method for be working with the #NSTIC and how these concerns are dealt with, or not dealt with by the NSTIC Framework.
Why Should I Watch?
WATCH THIS VIDEO! (No really, you should)
There are a lot of factors to look at of course. However, because everyone is questioning why so many changes are developing in look for and public. Changes such as SSL protected look for phrase referrer information, and if you do not know about the new Personality Industry, if you haven’t created yourself well known with the tenets of the NSTIC and the Personality Environment, you might pass up that this is more likely aspect of a much bigger strategy at Google, PayPal, Facebook or myspace and the like.
So check out THE VIDEO, master about the Personality Environment. There are organizations already set to go, areas prepared to run, and credentialed suppliers such as Google, PayPal and Equifax who have already began rendering techniques. It can’t be ignored because it already exists; they might just expecting maybe you don’t observe, well at least not yet.
The NSTIC: Beliefs, Misnomers, and What About SEO?
What does this mean and why should you care? As you study the records, they audio so shiny and gleaming I think I need colors.
So what are the gleaming details discovering over? Well, there are several places in the records that are not included well, in much level, or at all and so a few details for considered.
Most of these are conversation details learned from records reported below, but shown for your examining satisfaction, as I’m sure you’re on the 4th or fifth eggnog by now.
Why Does This Issue to SEO?
“And the perspective of powerful personality was never created in the Internet. Many individuals proved helpful on it – I proved helpful on it as a researchers 20 years ago, and it’s a challenging issue. So if we realized that it was a actual person, then we could kind of carry them responsible, we could have a look at them, we could provide them with elements, we could you know expenses them, you know we could have credit charge playing cards and so forth and so on, there are a lot of factors.”
The new changes to Look for engines rel=”author”, rel=”publisher”, community interactions as a standing element, SSL hunt for key phrase details, changes to the comfort to characterize EU expectations the collection goes on and on are all apparently not related, but are they?
Well if you study the NSTIC and the quotations of Eric Schmidt, one of these elements looks like the other. In perspective, of an Individuality Environment understanding who authored something, who released it, understanding community connection all is a good idea. Camouflaging key phrase details and other details from community perspective as aspect of a credentialing insurance plan is a good idea as trying to satisfy the new Look for engines comfort of the EU is much more challenging than getting together with the one here in the U.S.
Part of the new “Google” is about contextualizing SEO in the ideas of an Individuality Structure where Look for engines will know who you are and what you study, authored even perhaps e-mailed because who knows how many of the aspects will come into perform once it is all linked together. This is not clear, but personality aspects as aspect of standing, well that already prevails, they just contact it Believe in Signs or symptoms. Ah a increased by any other name…well still says NSTIC.
Now, in the mature times of Look for engines, they would say, we can’t do that because it simply leaves all the non-Googly individuals out, but I don’t think that issues with present-day Look for engines as G+ IS a known standing element, so why not Individuality Factors? Keep in mind according to Eric Schmidt of Look for engines, G+ is an Individuality System, not a community one.
Read the complete quotation by Eric Schmidt in a past post I authored and you can see the principle exists; now it seems we are just suffering from the rendering.
PLUS, most individuals will select an personality company somewhere down the range if they want to use certain solutions (read the documents). Wondering Look for engines believes they will be a major company.
Some Other NSTIC Myths
Belief of “voluntary” or “opt-in – One of the key elements of the NSTIC records is that this is all non-reflex. You’re informed over and over, that you don’t have to sign up in the NSTIC structure. Well this may be technologically true; I don’t have to have a car either. However, when Search engines, PayPal, Equifax are now credentialed suppliers of authorities solutions now and soon to be websites like Facebook or myspace are later. When thousands of websites switch toward this plan, what do you do? Opt out?
Belief of “security”- Most content I have study in regards to the believed improved protection of this Personality Environment have all known as it into the crosshairs as naturally more vulnerable. So what are the protection considerations?
If you think about it, why would not signing in be that much more protected anyway? Yes, you take away those individuals who use “password” as their code, but you could also just plan into techniques not to take those terms. You also could get rid of the old strategy of code generation. Did you know a four not related concept, four page typical concept code is naturally more protected than your can’t ever keep in mind Investment page, #umber, 30characters? Mad huh?
What else? Well what if someone gets a carry of your identity? Online hackers have damaged everysystem out there:
* NSA
* CIA
* Google
* Facebook
* And 1.8 thousand individuals lately suffering from a crack at Square!
These very legitimate details improved by the protection group are not resolved in the records and this would be a enormous SCORE, enormous ACCESS and a enormous DATA carrot for hackers (i.e., a enormous jackpot feature for the factors hackers’ crack, so why wouldn’t they provide it a go?)
*Belief of “anonymity” – As you study the formal NSTIC documents; you will see they discuss the phrase comfort regularly. The person is anonymous; their personality is fragmented and doled out element by element. Fragmented because your Individuality will only be doled out by your ID organization little parts each time on an as required time frame to say your lender or preferred message board for accessibility.
However, what the details don’t seem to say (and maybe I skipped it), but the movie does very clearly, THE IDENTITY PROVIDER SEES EVERYTHING. That Individuality Provider who has no regulations reducing what they do with that details. That Individuality Provider who now has all your details in one position. Who you lender with, what specialist details you shop, your tax details and facts, what you did with PayPal, and if Look for engines perhaps your e-mail, your applications, your G+ and well you can see where the bunny pit goes.
So the audio method on the movie are cautious to use the phrase – “pseudo-anonymity” and when they don’t the audio method easily appropriate to the phrase “pseudo-anonymity”. Because that is what you have, not comfort, but pseudo-anonymity because your Individuality Provider can see everything. Additionally, keep in mind there is no comfort and without authorities, the organization can do with your details what they want. *Belief of “privacy” – The details concentrate on comfort also has a concentrate on comfort. Well the same factors your details is not unknown are the same factors your details is not personal. Now let’s take it one phase further, your details is now ONE HUGE DATA CARROT.
One huge details carrot on a 3rd celebration method. Lawfully 3rd celebration techniques do not offer you due procedure. What does this mean? This implies that if someone sues you, if someone you know is charged, if the authorities wants to look into your doings on the internet they do not need to advise you, actually they don’t actually need a guarantee in all situations. The lawful rights of 3rd celebration details are weak at best and getting less, not more protected every day. So, the concept that the NSTIC is personal is more mythology.
So comfort and comfort are very, shiny and gleaming conditions, but currently useless in realistic appropriate perspective, because they need authorities which is absolutely returning right? *Belief of “governance” – “Without authorities there is no comfort, there is no comfort.” These conditions come immediately from the movie. In the NSTIC there is no authorities over the details that is being gathered by the “Trusted Individuality Providers” such as Look for engines and PayPal (and soon to be Facebook). There is no law saying what they can or cannot do with that details, it is what you accept in the TOS (Terms of Service). You study that right?
I could go more into this, but instead I will just topic factor some of the latest places being protected by the EFF (Electronic Frontier Foundation), the ones who try to keep your internet area no cost and comfort still your right, and let you see just where and how these regulations get examined every day. Particular Cases (a few)
Gov. Can Now Monitor Your Mobile cellphone devices Without Warrant o Google Sounds Feds in E-Mail Privacy Battle o US web suppliers hijacking users’ search queries o Services provider IQ, Gently Monitoring Your Phone
One essential be aware though, if your details is relaxing on a person’s hosts you usually never have to be knowledgeable of your use of it, if the third celebration chooses to provide it to them and this indicates even in situations of the lawful courts, authorities or police officers. This also indicates there are many situations where due procedure also doesn’t are available. The organization operates the details. The organization chooses. On this individual factor alone, the NSTIC structure should be met with deeply contemplative training.
So WELCOME to your NEW BRAVE INTERNET!
So welcome to the new internet! The ideas of the NSTIC structure are also enjoying itself out in Facebook or myspace right now with Schedule… Look at the NSTIC then use Schedule. You will see what I mean. No log-ins to significant websites, don’t go there to socialize, just remain on Facebook or myspace.
All your details will be presented by your Individuality Provider totally able to do with that details what they wish or even if they don’t wish, a trial can obtain it presented with down over.
Now with Respected Providers, I am sure some will be excellent, some will be inadequate, but in the end your details will be seen, monitored and know by that organization. All you do, everywhere you log-in these days, instead of segmented across many websites, in one position, all task. Sorry just got a cool. Need to go get a blanket!
Ok again to your eggnog and yes and yes FINISH THE VIDEO! Delighted New Year!
Extra Documentation
NSTIC Records (Note this is a around the world, not just US effort) Just to show this is not questions and a few to many apple company martinis. Here is the documents to help you better understand that entire Personality Environment, from the Authorities Govt and Search engines themselves. NSTIC Options
* Nationwide Technique for Respected Individual in The net (NSTIC) ~ Whitehouse Website PDF
*Administration Produces Way to Secure On the internet Customers and Support Advancement and Fact Piece on Nationwide Technique for Respected Individual in The net ~ Whitehouse Site
*Developing the Nationwide Technique for Respected Individual in Cyberspace: Authorities as Early Adopter (Announces Search engines, PayPal and Equifax as accredited abilities providers)
*The government of Personality, Right & Access Administration regimes
Evaluations
*NSTIC’s Personality Ecosystem: True Effect on Your Privacy
*A New york Venture for online identity
*Real ID Online? New Authorities On the internet Personality Plan Increases Comfort and Free Presentation Concerns
*Personality Crisis: The Misconception of NSTIC
Duplicate content on your own website, where different web addresses (“URLs”) on your site display identical content, can lead to problems in your website’s performance in the search engine. This article discusses one way to resolve this for the Google search engine.
Video Tutrioal Solve Duplicate Content
The Problem with Duplicate Content
I have discussed the problems associated with having different URLs show the same content, or what webmasters often call “duplicate content”, in my articles before.
In case it isn’t clear to you how this can come about, take the example of a site selling a product called “Widget A”. The site links to a product page showing details of widget A using the URL “http://www.example.com/widget-A/“. Like all sites with high usability, the webmaster also provides other ways in which the visitor can end up on that product page. For example, if the visitor uses the site’s “Help” function to look for a product with certain features, the site may show information about Widget A that fulfills the visitor’s criteria. The information page may use a different address, like “http://www.example.com/help.php?features=fix+kitchen+sink“. Both addresses show the exact same information, since they are talking about the same product.
Even if you don’t use scripts on your website, it’s still possible to end up with duplicate content problems. For example, the “index.html” page of a website or its directory is usually the same page displayed by a web server when the visitor accesses the site without specifying a filename. That is, “http://www.example.com/index.html” and “http://www.example.com/” are usually the same page, showing the same content. (For more information about this behaviour, and its ramifications, see “Should Your URLs Point to the Directory or the Index Page?”.)
When a page can be accessed with multiple web addresses, you run the risk of link dilution. I’ve mentioned this before in How to Create a Search Engine Friendly Website, so if you’re not familiar with the term, please check that article out for details. In general, link dilution causes the relevant page on your site to rank less in the search engine results than it should had it not occurred.
The New Canonical URL Link Tag
To help webmasters solve this problem, Google has declared that it will recognize a new HTML / XHTML tag, which, if you insert into your web page, will allow you to state which URL you want to be the “official”, or “canonical”, address for that particular content.
This tag needs to be inserted into the HEAD section of your web page. It has the following format:
Replace “http://www.example.com/correct-page.html” with your actual web address. Remember: the code has to go into the HEAD section of your web page where all the meta data are, and not into the BODY section where your content lives. If you use a WYSIWYG web editor (where WYSIWYG means “What You See Is What You Get”), change to the “Source” mode to locate the right section.
What the Canonical URL Link Tag Solves
The canonical URL link tag will cause Google to take the web address you put into the tag as the “official” or “correct” version of your web address. If you have two URLs that resolve to the same content, Google will use the one declared as canonical as the actual URL. This means the following:
In search engine results, it will display the canonical URL instead of all the variants it finds on your website.
You will avoid the link dilution problem mentioned earlier. Links from other sites that point to your content using all its myriad URLs will be regarded as pointing to your canonical URL. That is to say, your page rank from all the diverse URLs will flow correctly to the page it’s supposed to be attached to.
Limitations of the Canonical URL Tag
There are some limitations to what the new link tag can do.
The information about the canonical URL does not work across different domain names. However, it works across sub-domain names.For example, if you have a URL like “a.com/something” that is identical with “b.com/something-else“, Google will not take your canonical url link tag on b.com to apply to a.com.However, if you have URLs on multiple subdomains on your domain that show the same content, like “www.example.com/xyz.html”, “my.example.com/whatever.html” and “example.com/index.html” all showing the same page, putting a canonical link tag will cause Google to accept the URL you put in your link tag as the real URL.Update: Google now accepts cross-domain canonical tags. That is, this limitation no longer exists.
The tag is currently only recognized by Google. As such, you should still continue to find ways of reducing multiple URLs that lead to the same content on your website.Update: some of the other search engines have said that they will support the canonical tag as well, although they may not necessarily give it the same weightage as Google. Nor will they necessarily support its use across different domains (see above point).
Solving the Problem of Duplicate Content
It’s probably too early to say whether this will become the definitive method that helps webmasters solve the pesky duplicate contentproblemthat plagues many sites. (The tag was only officially announced by Google on 12 February 2009.)
I personally think it is an ingenious solution, and it puts the power of how to resolve the issues into the hands of the webmasters themselves, rather than letting the search engine, which usually does not have enough information, try to figure out the correct URL. Hopefully, the other search engines will also recognize this tag, making this a problem of the past.
Some years ago, back when Alta Vista was still the search engine of choice, I tried to find one of thefreecountry.com’s most famous pages, The Free C / C++ Compilers page, on Alta Vista using the search term “+free +c++ +compilers”. I must have scanned at least 20 pages of the search results, but could not find that page listed anywhere.
Video Tutrioal Search phrase Solidity in Search Website Ranking
I went back and looked at my page again, and realised that in the interest of brevity, the phrase “C++ compiler” occurred on the page only once. I had listed every compiler on the page without the words “C++ compiler”. For example, the entry for “Borland C++ Compiler” was simply listed as “Borland”. While this kept my page size down, it did not help the search engine realize that my page was about C++ compilers. I did a simple change to the page so that every compiler was listed under its full name (with the “C++ compiler” bit), and resubmitted the page to Alta Vista.
After nearly a month, I checked Alta Vista again, using the same search terms. The page was now listed on the first page of the search results. Incredible!
(I don’t know if it’s still on the first page though, these positions change everytime someone submits a site.)
Update: Note that this article was written in the early days of the Internet (circa 2000), and refers to the old Alta Vista search engine. It is probably not very relevant for the modern search engines like Google or even the Alta Vista of the modern day. For up-to-date hints on making your website search engine friendly, please see the articles How to Create a Search Engine Friendly Website and Why Is My Site Not Ranking in the Search Engines? instead.
Update (17 December 2010): It looks like AltaVista is about to be closed by Yahoo!, its current owners.
What is Keyword Density?
One of the simplest ways to improve your site’s placement in the search engine results is to work on the keyword density on your page, which was what I did.
For my purpose here, I will refer to a “keyword” as a word that the user searches for when using the search engine. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only (say) once in a page of one thousand words, it has a lower keyword density than a keyword that occurs (say) four times in a page of similar length.
If a particular keyword has a higher density on your web page, then the likelihood of your page obtaining a better search engine ranking increases. Note that not all search engines bother with keyword density and indeed even those that do have their own algorithm for computing the density of a keyword. However, the principles described in this article is general enough to help your page improve its ranking in the engines that take keyword density into account.
How to Improve Your Search Engine Ranking
How do you improve your keyword density?
Video Tutrioal
Video Tutrioal 5 Ways to Improve Your Search Engine Ranking
When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on “Search Engine Ranking” may search for things like “search engine positioning”, “search engine ranking”, “search engine placement”, “keyword density”, “top ranking”, and the like.
After you have collected your list of keywords, do NOT simply dump those keywords into a senseless list on your web page. I’ve seen some websites do this in an attempt to influence search engine listings. This may not work with all search engines. Some of the engines attempt to be smart when processing keywords and if it sees keywords occurring together in a senseless sequence, it may penalise your website.
Instead, try to form sentences that use those keywords. If you are a good writer, you may have to kill some of those good habits you previously used in writing documents: for example, many good writers have an aversion to repeating a particular word too often, choosing instead to use alternative terms that mean the same thing. This makes for a more pleasant reading, but it will not help you get your site listed with a top rank in search engine results for that particular keyword.For instance, if you want your page to have a high ranking when someone searches for the phrase “search engine ranking”, keep repeating the phrase “search engine ranking” in your document instead of substituting with pronouns like “it” and the like. Do likewise for the other keywords that you want a high density on the page. You’ll of course have to use your discretion with this, or your page will be unpleasant to read.You can see an example of how this is done by examining this article itself, and see how often I have repeated keywords and phrases like “keyword”, “keyword density”, “search engine ranking” and “search engine positioning”.
In days of old, some people tried the trick of having a very short page for a particular keyword. For example, the page may only have the following one sentence: “Keyword density is important in search engine ranking.” Since there were so few words on the page, the page was actually easy to draft and the keywords “keyword density” and “search engine ranking” have a very high density on that page.This method is not very useful nowadays. For example, at the time I wrote this, it no longer appears to work with Alta Vista, which seems to rank pages that are bigger than 4K more favourably.
Conclusion
When I increased the keyword density of certain keywords on one of my pages on thefreecountry.com, my page ranking took a big leap upwards. Improving the density of keywords on your pages may also do the same for your site’s search engine position.
If you view the HTML sources for the web pages on the thesitewizard.com, you would have noticed that they all contain META tags. META tags influence the way some search engines list and index web pages.
There are at least three META tags that you will want to use to make sure your page is search engine ready.
What are Meta tags good for?
For search engines that support them, META tags are used in at least three ways:
They are used to describe your site in the search results. For example, if you do not have a META Description tag for your page, some search engines will simply grab the first few lines of your page to serve as the description of your site. This description is more important than you may think. If you were searching for “nosuchwordasthis”, which of the following two items listed would you be more likely to click?
Nosuchwordasthis.com: Ridiculous and Impossible Words
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Nosuchwordasthis.com: Ridiculous and Impossible Words
Some of the incredible words that netizens have come up with this year, along with their supposed meanings.
The first item above had a snippet from what appears to be its top menu in the lines below the website title. The second item has a description which tells the person searching exactly what the site is all about.
If you do not put a description tag, what appears in the listing would be likely to be whatever first appears on your page, usually the alt text of some graphic or banner or perhaps your top menu.
There are search engines which also look for a META Robots tag to determine how they index your site. For example, if Google does not encounter such a tag, it will assume that it can index and follow the links on the page. If you want some other behaviour from Google, you will have to use a META tag to specify it.
In the old days, they were used to determine which keywords your page will be listed under. So if you want your page to be listed in a search engine when the user searches for the term “nosuchwordasthis”, the latter should be present in your META Keywords tag as well as in your document. I’m not sure however if any search engine still uses this tag today.
There are other META tags, which individual search engines recognize. However, the tags listed here are the main tags relevant to most search engines.
How to Use the META Description Tag
A META Description tag, for those of you who write your web pages using raw HTML code, looks like the following:
<meta name=”description” content=”put your page description here” />
Give a brief description of your page in this tag. Bear in mind that this description (or part of it) will be displayed in the search engine results so try to make sure you phrase it in such a way that the person searching can tell at a glance that he’s found the correct page for his search. Minimize irrelevancies and put the essentials near the beginning of the description so that if the search engine only accepts the initial (say) 150 characters, the essential parts of your description will still be displayed.
Not all search engines use this tag. For example, Google normally only displays the text surrounding the matching keyword that the searcher used.
How to Use the META Robots Tag
Although this Meta tag is seldom mentioned in search engine promotion guides, it is important if you want certain search engines to crawl through your website using the links on the page you submit. Since adding it involves little additional effort, you might as well do it while you add the other tags.
In general, you will add the following line to your web page if you want the search engine to index your page and follow the links on it.
<meta name=”robots” content=”index,follow” />
In cases where you do not want it to index your page simply use “noindex” instead of “index”. Likewise if you don’t want the engine to crawl through the links on your page, use “nofollow” instead of “follow”.
Most, if not all, search engines today recognize this tag.
Furthermore, if you do not want the search engine to keep a cache of your page on their servers, you can affix a “noarchive” value to the “content” attribute, such as in the example below:
Google, for example, will see the “noarchive” value and not keep a copy of your page in its cache.
How to Use the META Keywords Tag
The Meta Keywords tag used to be an important way to get your page listed under specific keywords under the search engines. Nowadays, however, major search engines like Google and Alta Vista ignore this tag, and the keywords tag no longer has the significance it used to have in the early days of the web. You can read specific details about what is important to these search engines in their ranking of your page in the following articles:
Google Search Engine Positioning Tips
http://www.thesitewizard.com/archive/google.shtml
More Tips on Google Search Engine Results Placement
I no longer use this tag on my new pages, since it’s mostly useless nowadays.
The META Keywords tag should be placed in the <head> portion of your web page. If you are using a WYSIWYG editor, there is usually some way for you to enter the keywords on the page using a separate dialog box. If you are typing it yourself into your web page, the tag looks like the following:
<meta name=”keywords” content=”put your keywords here” />
In place of the phrase “put your keywords here”, you should of course give a list of your keywords. The keywords should be comma-delimited. That is, if you want to your page to be listed when the user searches for “medical help” and “free diagnosis”, you should use the following tag:
Each search engine has its own limit to the number of characters in your keyword list. The general advice given is not to make your list longer than you need it to be. Some search engine experts recommend that you do not exceed 1000 characters in your list. In the days when it still recognized the keyword tag, Alta Vista did not use anything beyond 500 characters.
A word of caution. Although you might think that this is a good place to put in common misspellings of keywords that you spelt correctly on your page, you should probably note that in the days when search engines indexed the keyword list, some of them penalized web pages that contain words that cannot be found on the page itself. They were probably trying to guard against abuse by people trying to “spam” the index. The latter have been known to dump every conceivable keyword they can think of even if it is unrelated to their web page. Unfortunately, this policy also penalizes legitimate site owners who really want to catch those common misspellings of their page content.
You can read more information about this in the article Your Website’s Spelling and the Search Engines at http://www.thesitewizard.com/sitepromotion/spellingerrors.shtml
You should also not repeat a particular keyword too many times in your tag. Again, some engines used to make a note of such things and penalize your site. Note that it is possible to accidentally repeat a keyword multiple times when you use a word in different phrases: eg, a tag that has the following keyword list, “search engine promotion, search engine ranking, search engine placement”, would have repeated the words “search engine” three times even though they occur in different phrases. Some repetition is apparently acceptable (possibly even up to three times), although excessive repetition is regarded as “spam”.
Practical Guide to Inserting Meta Tags
For those using a visual web editor to manage your site, you may want to check out the following tutorials on how you can actually insert the Meta tags using the editor:
How to Insert Meta Tags to Your Site in Dreamweaver
How to Add Meta Tags to Your Website Using Nvu or KompoZer
So how important is the Meta tag?
Although the benefits conferred by using the various meta tags on your page are not substantial, they are nonetheless useful in controlling how the search engines index and list your page. Since tags like the description and robots tag require very little effort to add to your page, it is probably a good idea to add at least these tags to your pages.
Although I have written a number of articles on purpose of the meta description tag and how you can add it to your website, I’ve begun to have second thoughts about using it, so much so that I’m now wondering if it’s better in many cases not to include the tag altogether. This article discusses the problems that the meta tag may pose for your website, and some practical ways in which you can avoid the problems mentioned.
Video Tutorial Meta Information Tag
Preliminary: Context of This Discussion
For those who are not familiar with the meta description tag, you may want to read my previous articles on this subject:
If you don’t know what a META description tag is, and how to use it, you should first read my article on How to Use Meta Tags In Search Engine Promotion.
Dreamweaver users can find a practical guide on how to insert this tag, among others, in my tutorial on How to Insert Meta Tags to Your Site in Dreamweaver.
If you use Nvu or KompoZer, the practical guide for inserting the META description tag can be found in the tutorial on How to Add Meta Tags to Your Website Using Nvu or KompoZer.
Current Problems with Using the Meta Description Tag
Although the meta description tag is definitely useful in determining what the search engines print underneath your page title, judging from the results of various queries that I’ve used lately, it seems like Google is becoming more serious in using your meta description tag where available. Or perhaps it has always done that, and now more sites are becoming more aware of meta description tags and are adding them (to detrimental effects).
The problem with the meta description tag is that if your meta description tag is very generic, and the search engine uses it, it can lead to your site appearing less relevant to people searching for a term. In particular, your site may end up looking like a spammy site to some users, making them skip your link in the results and go on to another site.
Let me illustrate. Suppose you were searching for “widget XYZ review”, and got the following results. (Note: this is just an example. The underlined blue text in the box below are not clickable — they merely simulate the appearance of a search results page.)
Widget XYZ Review
Widget XYZ reviews – top widget reviews and analyses.
Widget XYZ Review
Read reviews of widget XYZ from users who have tried it.
Widget XYZ Review
Look up XYZ reviews and ratings from past and present customers.
Widget XYZ Review
When I first reviewed widget XYZ, I thought it to be a useful tool for creating a beautiful and functional website. Over time, however, I found…
If you received a such a listing, which link would you click? The first three sites have meta description tags with the key phrase you searched for, and as a result, have their meta description displayed underneath their site title. They seem incredibly relevant to the search phrase. But many seasoned searchers will instinctively distrust the first three links, even if they were really from useful, legitimate websites with genuine reviews. The reason is simple: they have clicked links that had such generic text in the past, only to find that these links led to spammy sites with very little useful content.
But look at the fourth site. The site did not have any meta description tag, so Google had to grab content from the page itself to display as the snippet. The result is a piece of text that seems like a genuine review, rather than some thinly disguised advertising site.
Not all sites that look spammy in the search engine results are actually spammy. The problem is that their meta description tags are so generic that they make the page look spammy when the pages are listed, since spammy sites often use the same generic text in their actual page content. Sadly, a number of my own sites’ pages also suffer from this very defect, since I’ve often been too lazy to think up of some descriptive text after writing the actual article. Judging from the searches I’ve done recently, it looks like my sites are not alone in having this problem.
Possible Solutions to the Spammy-Looking Meta Descriptions
Here are some possible ways to avoid having your site look spammy in the search engine results when it has real content.
Don’t Dump Lists of Keywords into Your Meta Description Tag
Nothing looks more spammy in a site’s snippet than long lists of keywords dumped unceremoniously into a meta description tag. Don’t do it.
Put Real Content in Your Meta Description Tag
Take time to write content in your META description tag instead of writing an overview of the page’s content. That is, instead of writing “Review of Widget XYZ”, write “I found widget XYZ to be a…” (etc). One way to do this is to copy your some of the most relevant sentences on your page into the tag.
Remove Your Meta Description Tag
Instead of putting some of the text on your page into the tag, another way is to just remove the tag altogether. This will cause search engines like Google to scour your page’s content looking for relevant snippets to place in the search results. There is no guarantee as to what it will find, or whether the text will even be relevant. But if your page is filled with normal sentences rather than just bits of text like “Add to Shopping Cart”, there is a chance that you’ll get a better snippet than just some short, generic “Review of Widget XYZ”.
Note that you may not want to do this if your page is just a shopping cart checkout page, since such pages usually have very little text other than things like “Quantity”, “Check out” and the like.
Is It Time to Panic?
If you are the sort who is inclined to panic, and want to rush off to fix your site after reading this article, consider the following points.
The search engines fine-tune their algorithms incredibly frequently to adjust to the realities of the web. What is true today, may not be true tomorrow. If you react every time they make a tweak, you may be slaving away unnecessarily on things that may no longer need to be attended to in the future. Google, in particular, tries to figure out what most webmasters do and adjust to it, so there is always the possibility that your meta description woes may one day be an issue of the past without your having to do anything. But then again, they may not.
The Meta description text isn’t always used in the search engine snippet. If the user searches for “Widget XYZ” and the phrase doesn’t occur anywhere in your meta description even though you have such a tag, Google will use an actual occurrence of the phrase “widget XYZ” from your page’s content for its snippet. In other words, there may not be any cause for panic, since (potential) visitors may not even search for the words that appear in your tag.
Second Thoughts on the Meta Description Tag
Although the meta description tag is often seen as a way to help your site in the search engine results, it may actually harm your site depending on how you implement the tag on your web pages. My current sentiment on this is that if you are not sure how to craft a good meta description tag for your page, leave the tag out and let your content do the talking.
On a few (rare) occasions, some people have written to ask me why I don’t use the keywords meta tag on the pages on thesitewizard.com. One of them even asked me how he could hide his keyword meta tag so that his visitors could not see what keywords he placed in it. This article is an attempt to answer this question.
What is a Keywords Meta Tag?
The keywords meta tag is a type of HTML tag that webmasters place on their web pages. It generally looks like this:
To understand why I no longer use the keywords tag, a little history is in order. Note that the dates below are rough dates, based on my vague recollection of the events. I didn’t bother to record the actual dates when it happened and it was a very long time ago.
1995-1997: The Rise and Abuse of the Keyword Tag
In the old days before Google, back when Alta Vista was considered one of the ruling search engines, the keywords tag was used by webmasters to tell search engines that the words listed in the tag can be regarded as being part of the content of the web page. It was indexed in addition to the words that appeared on the web page itself. It had its uses, such as to place common spelling mistakes of keywords on the page.
As you may have guessed, there was widespread abuse of this tag, with some webmasters dumping words that had nothing to do with their web page in the hopes of attracting visitors to their site. Others saturated the tag with terms they considered important, in the hopes of improving the keyword density of their site.
Circa 1997: The Demise of the Keyword Tag
The end result of this was that, one by one, the search engines took steps to end the keyword abuse by not indexing anything in that tag. If my memory serves, the last to do so was Alta Vista. They even took it one step further: words occuring in the keyword tag that did not also occur on the web page itself would cause the page to be penalised.
Google was born around this period. Learning its lessons from the search engines that came before, Google simply ignored the keywords tag. It continues such a policy to this day.
In other words, by the end of the 1990s, the keyword tag was no longer useful for any purpose.
What to Do with the Keywords Tag
Although my older pages on thesitewizard.com have half-hearted attempts at including keyword tags, all my newer pages do not. Those older pages either pre-date the death of the keywords tag era or were based on an older template of my website that had the keyword meta tag. With the updating of my site design somewhere after the turn of the century (or whereabouts), all my new pages no longer have the tag.
If you also have old pages with keyword tags, you can do the same as I did: just ignore them. Alternatively, if you can be bothered, you can also remove them at your leisure when you happen to update the page. They neither do your site any harm, nor do they help it. It’s the equivalent of adding nonsensical HTML tags to your web page: they will be ignored by everyone, search engines and browsers alike.
If you have a new web page, don’t even bother with the keywords tag. If you feel you must use a meta tag somewhere, see my article How to Use Meta Tags for Search Engine Promotion for more useful ones instead. The tags mentioned there are still recognized by today’s engines.
Why Are You Asking This Question in the First Place?
I think the more important question is why a person might be asking about keyword tags in the first place.
Are You Being Conned?
As you can see from the brief history given above, the keywords tag has not been relevant to website creation since the end of the previous century.
If you obtained your information about the keyword tag from someone claiming to be a search engine optimization specialist, purporting to help you update your site for a fee, be very careful.
The fact that anyone, in this day and age, can still be talking about using keywords meta tag tells you something about that person. They are either incompetent and outdated (and are thus not going to be able to help your site) or are trying to bamboozle you with strange esoteric terms like “keywords meta tag” which they think will mystify a layman (in which case they cannot be trusted).
I myself have also been contacted by such charlatans before, so I won’t be surprised if the visitors asking me this question are doing so because they have heard from such people. If you are one of those who have received such emails, or have met such web designers, take this warning to heart. Don’t fall for that line.
If you want to make sure your website is search engine ready, see my article How to Create a Search Engine Friendly Website instead. It may not contain mysterious magical incantations that pretend to help you rise to the top of the search engine results, but they are practical, straightforward and realistic tips that have helped many webmasters.
Stay on the Straight and Narrow
Another class of questions that I receive concerning the keywords meta tag comes from those who want to hide the tag from their visitors, so that the latter cannot see what keywords tag they use.
While of course the tag is no longer relevant, so whether you hide it or not does not matter, the question betrays an attitude to website creation that is, in my opinion, not beneficial to the webmaster in the long run. It seems to me (and I may be wrong, of course) that someone asking such a question is trying to find some underhanded way to get to the top of the search engine listings and hiding that information from others who may examine their web page for such tracks.
Here’s how I look at web design: when you create a website, your site is just a means to an end. If you are selling some product, then the site is there so that you can make online sales. Ultimately, you want to spend your time fulfilling that goal — making sales, shipping the product, improving the product or whatever. The same goes for other types of sites, be it a blog, social networking site, tutorial site or some other type. The website is just a way for you to reach your goal. It is not the goal itself.
If you go down the path of using unscrupulous methods to “game” the search engines, you will find that you will have to spend an inordinate amount of time and effort working on the “means” itself, year in year out, instead of the “end” (your goal). This is needed because you have to stay ahead of the search engine programmers who are always tweaking the search engines to weed out such trickery. And those programmers work full time on their engine (and there are many of them). To stay ahead of them, you will practically have to work full time to figure out new tricks to replace obsolete ones and hiding those tricks.
This is of course not something webmasters want to do. They want to create a site, and then focus on what the site lets them accomplish. If it’s an online shop, they prefer that the site run on autopilot and they can just concentrate on shipping their goods (etc). Even if yours is a blog or tutorial site (which obviously can’t run on autopilot), you will still want to spend time writing new posts or articles rather than running around frantically trying to protect your dark secret.
Focus on the content and purpose of your website. Improve its quality. This yields far better results in the long run than going with some shady fad-of-the-week.
Conclusion
So, the short answer to the question of why I do not use keyword tags on my site is that they are no longer relevant today. And they have not been relevant for a very long time.
t’s been a few years since my last article on getting your site noticed on Google, Tips on Improving Your Google Search Engine Ranking. The situation hasn’t changed much, and the article is still relevant today. However, over these years I have learned a couple more things about what to do and what not to do on your website with regards to your site’s placement on the search engine results.
Video Tutorial Search Engine Optimization Tips
Hidden Text
Everyone knows that search engines (not just Google, but probably every one of them) frown on hidden text. Some people use hidden text to stuff keywords on their pages so that when people type those words on the search engine, your site will show, even though your page does not have any visible sign of those words.
I have never believed in hiding my keywords in hidden text or any of those cloak and dagger stuff, and hence I don’t practise such things. Imagine my surprise, when one day, a few years back, I suddenly found my pages on thefreecountry.com receiving a Page Rank of 0 because of hidden text on the page. (See my other article on Google Page Rank if you don’t know what Page Rank is.)
No, I did not compromise on my principles or anything like that. I did not try any underhand tactics to stuff keywords, etc. The reason is more prosaic.
At that time, I had partially converted thefreecountry.com to use CSS for its site design instead of the traditional and
tags. In those years, there were still a few people using the old Netscape 4 which did not support CSS correctly. To accomodate those people, I tried to make my site degrade gracefully when it detected an old browser being used. I also put a message that contained the following text: This page uses Cascading Style Sheets (CSS) to control its appearance. Since CSS is poorly supported on old browsers like Netscape 4.X, you may notice numerous oddities in the appearance of the page. However, you should still be able to read the information and navigate using the links.
This text was enclosed in a box that was hidden from view if you were using a modern browser, but visible if you used Netscape 4. I used the usual methods of getting different browsers to load different stylesheets as mentioned in my article How to Use Different CSS Style Sheets For Different Browsers (and How to Hide CSS Code from Older Browsers).
Unfortunately, Google’s spider detected that some text was hidden, and not realizing that it was also visible in other cases, automatically assumed I was employing some sort of skulduggery to get those keywords into its index. It then penalized my site accordingly.
When I realized that my attempt to help my visitors was going to cost my site’s position in the search engine results, I immediately pulled the message, and its accompanying CSS, from the site. Visitors using old browsers would still be able to use the site, but they would not receive any friendly explanation.
Although the days of Netscape 4 are long gone, the lessons learnt from that incident are still useful today. Undoubtedly many of you will not even dream of using keyword stuffing in hidden text and the like. However, as I found out from the above incident, Google’s search engine robot is far from intelligent, and its hidden text detection algorithm can bite legitimate webmasters too. If it even senses hidden text, even for an innocuous purpose like mine, your site is history.
Some ways in which you might inadvertently use hidden text (possibly without knowing, if you use third-party scripts) include the use of drop-down menus for site navigation and browser-specific tips for users (like in my case above). I’m fairly certain that the Google programmers keep refining their engine so that the more common use of CSS to hide text for harmless purposes like navigation menus (and so on) are recognized as benign, but if you are about to use hidden text for some fancy design gimmick on your page, you might want to test it out on some obscure page on your site to see if the Google robot chokes on it. After all, always remember your site’s life depends on a robot, not a human. It may be obvious to you and other humans that the code is harmless, designed for some acceptable purpose, but a computer program can only follow a set of preprogrammed rules.
Note that neither the navigation menu created by my Free CSS Navigation Menu Button Wizard nor the one created by the Free Drop Down Navigation Menu Wizard uses hidden text for the various menu items (or anything else for that matter), so don’t worry. They are straightforward menus that do not use any trickery to accomplish their jobs. Getting Your Link to Appear on the First Page of the Search Engine Results.
I get many queries everyday from new webmasters reading thesitewizard.com, asking me how they can get the link to their site to be shown on the first page of the Google search engine results. In fact, for some of them, getting their site to appear anywhere in the first few pages of Google’s results would already be a victory.
If you are in a hurry to get your site noticed, and have a budget allocated for your site’s search engine promotion, one instant way to get to the first page of Google’s results page is to buy advertisements (called Google Adwords) on your keywords. Before you summarily dismiss this, read everything I have to say first.
Google’s Adwords actually operates according to your budget – that is, you can spend according to what you can afford. It also allows you to place the adverts on precisely the keywords you would have wanted for your site in the search engine results. Unlike the normal search engine indexing procedure however, here you control the exact keyword which will trigger your site’s advertisement and its prominence. Of course it comes with a price. But if you’re doing a business, this is often the surefire way to get people to see your site in relation to something that they are searching for.
Many new webmasters I deal with don’t consider this as a viable option, because it involves cash-outlay. I agree that if you are merely running a personal site or a hobby site that does not receive an income, advertising this way is probably out of the question. You should then work on applying the usual search engine promotion tips to your website and hope for the best in the long run. However, if your site is a business site that yields an income, you might want to calculate the costs and benefits to see if you might actually earn more this way. Treat your expenditure on the advertisements like all other business expenditure and calculate your return on investment (ROI). If you spend (say) 50 cents per click on your advertisement, and every 100 clicks gets you one person who spends $100 on your site, you would have made a profit of $50 every hundred clicks. This is income that you would not otherwise have made had you not advertised. Of course, as in all things, it’s possible to go overboard and spend more than you earn. You might want to consider setting aside an budget for a month or two as an experiment, and adjust as you go along to see if this approach increases your profits.
Conclusion
Google is now, arguably, the most important search engine around. Knowing what you should not do and still survive Google, as well as learning shortcuts to getting an instantaneous good placement on Google’s search engine results page, is now a very important part of website promotion.
Why Is My Web page Not Position in the Search Engines?
From a chance to time, I get readers to thesitewizard.com seeking that I take a look at their site. Now, I gotten a ask for to look at a site that had been listed by The search engines, but not displaying for any appropriate search concerns. A fast look at the visitor’s site unveiled the issue. Since many internet sites that I have researched in the last demonstrated the same kinds of issues, I’ve gathered some of the typical factors why a site may not be standing in the google in 1 post. This will hopefully help you when you style or bring up to date your own website.
Note that most (if not all) of these details have already been included in my other content on website campaign and web style. You should study them to be able to get a better concept of getting your site into the google. Here are some essential ones:
Typical Factors Why Your Website Is Not Displaying Up in the Look for Results.
1- Display Rush Displays for a Home Page: Thoughts Talk Higher Than (Animated) Action.
Your webpage is an essential web page on your website. It should tell people what your website is all about. Very often, when I’m requested to evaluation a website, I find a website that has the following characteristics:
The webpage has nothing but a Display rush display with some extravagant movement. If there are any thoughts on the website at all that are not included in the Display movement, it’s “Enter Site”.The HTML subject tag of the website says “Flash Release Page”.Ask yourself what the the search engines will catalog in such a case. Possibilities are that your webpage will probably only list for “enter site” and “flash intro page” since those are the only thoughts on the website many the search engines can select up. Actually, since there are so many websites with those thoughts, you may not even list for them (not that you’ll want to).
Title meta data are vital: Google uses it to a great extent and it’s an integral part of any seo helpful web style.
Text articles that can be listed is also important. Google optimization cannot know naturally what your website is about if it doesn’t have thoughts to catalog. Embedding textual articles within Display articles and anticipating the search engines to be able to identify them is a dangerous business – Google may be able to study some kinds of textual articles, or it may not. The other the search engines probably won’t be able to even draw out anything.
Get rid of the Display rush display for your webpage if you have one, and change it with a typical website. Not only will your website list better, it will also look more expert. Prohibit your use of Display to things that really need Display, like involved activities and video clips, and not websites that you want listed.
2- More Pictures Than Words: Even A Few Words is Worth More Than a Picture.
I’m sure you’ve observed the saying, “a image is truly worth a million words”. Maybe that’s real to a people. But to google optimization, using present engineering, images is ineffective for figuring out what the website is about. The powerplant cannot see images and tell that it’s images of Britney Warrior spears or your most popular cat. If you want the powerplant to know that you have images of some pop celebrity, publish thoughts to that impact. You will find more details on how to tag your images in a way google can comprehend at http://www.thesitewizard.com/sitepromotion/search-engine-friendly.shtml
3- A Web 2.0 Web page Without Conventional Web Articles and Navigation: New is Not Actually Better.
Relevant to the above details is a web page that is to a great extent based mostly on Web 2.0 engineering like AJAX or even just easy JavaScript. If the articles or the links on your web page are created using JavaScript, you may experience the same issue another of thesitewizard.com’s readers skilled — the look for engines’ lack of ability to discover other websites on the web page.
The option to this is to always have basic, conventional web articles and routing links somewhere on your web page. You do not need to decrease web 2.0 products to do this. Just think of some way to put typical textual articles and typical links onto your web page in a way that does not need a JavaScript translation to decipher them. While you can also put up a conventional web page map and make a submit using the sitemap method to help the google, nothing sounds typical backlinks on a web page that operates for both google and people readers.
4- Nobody is Backlinks to You
As mentioned in my article on How to Create Your Own Website, if your site is not linked to by any other site, some search engines, notably Google, may not even bother to visit your website to index it. Read that article for pointers to how to get started on getting some links to your site.
How to Have a look at Your Website for Search Engines Friendliness.
One way to have a look at your website to see if it’s seo helpful is to manage your technique to not present any design, not to use plug-ins and not to run JavaScripts. If your website only reveals a clear present in such a case, that’s what google optimization will see as well. If you only see a few useless thoughts on the present, then that’s what google optimization will think your website is about as well. If you find you cannot check out any other websites on your website from the main page, the google will have the same problem as well.
The best technique to use for such assessments is the free Firefox web technique. The latter makes it very easy to disarm and re-enable everything, either on a site-by-site time frame, or on a international time frame. To around the globe disarm the things I described, hit the F12 key (F12 for Windows and Unix like users; Alt+F12 if you use a Mac), uncheck “Enable Java”, “Enable plug-ins” and “Enable JavaScript”. You can allow them again easily by reaching the same F12 (or Alt+F12 for Mac) key and verifying those things. To disarm pictures, hit Shift+I (all managing systems). (This is a toggle between “No images”, “Cached Images”, and “Show Images”, so reaching Shift+I again will swap between these three methods.)
This is not a simple option for verifying your website though, since Firefox is a contemporary frames-capable technique, so websites using something known as “frames” will still appear effectively in Firefox, even though they won’t actually be listed effectively by a real seo. But for fast assessments, this is by far the most user-friendly way to do that works on all the significant esteem techniques. Please be aware that I’m not driving you to swap to Firefox or anything like that – use whatever technique you like as your typical technique. But as a web creator, since you will probably have all the significant windows around to analyze your website anyway, you should use Opera’s extra usefulness functions to give your websites a fast going-over.
(Additional tip: while you do this, you can also have a look at how your website will appear in small-screen gadgets like cellular phone gadgets by reaching Shift+F11 on Windows/Linux or Shift+Alt+F11 on the Mac. Hit the same key again to come back to typical method.)
What Do You Want to List For?
One way to have a look at your website to see if it’s seo helpful is to manage your technique to not present any design, not to use plug-ins and not to run JavaScripts. If your website only reveals a clear present in such a case, that’s what google optimization will see as well. If you only see a few useless thoughts on the present, then that’s what google optimization will think your website is about as well. If you find you cannot check out any other internet sites on your website from the main web page, the google will have the same problem as well.
The best technique to use for such assessments is the free Firefox web technique. The latter makes it very easy to disarm and re-enable everything, either on a site-by-site time frame, or on a international time frame. To around the globe disarm the issues I described, hit the F12 key (F12 for Windows and Unix like users; Alt+F12 if you use a Mac), uncheck “Enable Java”, “Enable plug-ins” and “Enable JavaScript”. You can allow them again easily by reaching the same F12 (or Alt+F12 for Mac) key and verifying those items. To disarm pictures, hit Shift+I (all managing systems). (This is a toggle between “No images”, “Cached Images”, and “Show Images”, so reaching Shift+I again will swap between these three methods.)
This is not a simple option for verifying your website though, since Firefox is a contemporary frames-capable technique, so sites using something known as “frames” will still appear effectively in Firefox, even though they won’t actually be outlined effectively by a real seo. But for fast assessments, this is by far the most user-friendly way to do that works on all the significant esteem techniques. Please be aware that I’m not driving you to swap to Firefox or anything like that – use whatever technique you like as your typical technique. But as a web creator, since you will probably have all the significant windows around to analyze your website anyway, you should use Opera’s extra usefulness features to give your internet sites a fast going-over.
(Additional tip: while you do this, you can also have a look at how your website will appear in small-screen gadgets like mobile phone gadgets by reaching Shift+F11 on Windows/Linux or Shift+Alt+F11 on the Mac. Hit the same key again to come back to typical method.)
What Do You Want to List For?
A very thing to remember when developing your website is to ask yourself what your website is all about. What do you want to position for? If you want to position for “Widget X”, the thoughts “Widget X” must appear on your website in standard, noticeable textual content. This may seem obvious when I say it, but knowing from what I see when I evaluation some internet sites, it may not actually be obvious to some people. (Don’t take this as an allegation or anything like that, it wasn’t obvious to me either, when I first started.)
So here’s the article in a nutshell: When someone queries for a particular phrase, and you want your website to be outlined for those conditions, the conditions must appear somewhere on your web page, or the powerplant will not know your website shares about them. And those thoughts, to be most effective, must appear in typical textual content, not in images, not designed by JavaScript, and not included in a Screen screen on your web page. You also need links aiming to your website.
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